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In: Car Stories, Jaguar, Late 1990's, Mercedes-Benz
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Imagine it was the year 1997, and you were going to spend significant money on your new luxury sedan. Unlike today (where luxury sedans across all brands appear increasingly identical) you were confronted with significant alternatives: Do you prefer technology or classiness? Space or grace? Back then, you actually had real choices. The best example for this clash of cultures is probably the choice between the W140 Mercedes S-Class and the Jaguar XJ of the X300 / X308 series. Let’s have a look! The philosophies behind these two cars are about as different as luxury sedans got back in the 1990’s Specifically, let’s compare aRead More →

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In: Car Stories, Jaguar, Late 1990's, Uncategorized
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This car was the first one I bought purely for emotional reasons: The Jaguar XJ has been among my top dream cars for as long as I know of its existence. This model’s history goes back to 1968 and across several product generations until today. My first recollection of riding in one goes back to the late eighties when we would spend the summer with friends in the UK who had an XJ40 as their family car. I really like each generation of the XJ, but I think the X308 may well be the best car Jaguar ever made. It is cool, classy and stylishRead More →